They’ve seen just about every offer and their skepticism is off the charts. As a result, attracting attention, maintaining interest and strengthening desire is not enough. You must now also overcome your prospects’ disbelief.

So how have you adjusted your marketing to tackle this challenge?

Easy access to information means your prospects are more informed than ever before. As a result, they control the buying and hiring process.

But with simple adjustments to your marketing, you can reverse this power and gain advantages over your competitors (especially those chasing the same prospects). You only need to apply three simple principles – a process called The Trust Trilogy™.

Escape the Expected: The Secret Psychology of Selling to Today’s Skeptical Consumers shows you how to establish trust as a competitive advantage, while also positioning yourself as a valuable resource and your industry’s go-to authority.

Endorsements for Tom Trush’s Escape the Expected: The Secret Psychology of Selling to Today’s Skeptical Consumers

“Tom Trush has hit another home run with his new book Escape the Expected: The Secret Psychology of Selling to Today’s Skeptical Consumers. From business owners and sales directors to agency heads and marketing consultants, Tom shows you how to cut through the clutter, clamor and chaos in today’s marketplace of confusion.

“When you test a few of the secrets in Tom’s new guidebook, you’ll quickly see that this isn’t just another rehash of marketing principles. Instead, it’s the key you’ve been looking for that helps you succeed so you can work less, spend more time with your family, and let your marketing program do the heavy lifting.

“Really, can one book do all that? Yes, this one can.”

Trey Ryder – The Ryder Method™ of Education-Based Marketing

“Trust Trush on trust! Tom Trush hits the nail on the head with his new book, Escape the Expected. People don’t trust marketing messages anymore. They must contain elements they can trust, which is a tough these days with all of the half-cocked messages pummeling our senses. Tom takes us through a trilogy of practical ways to introduce and leverage trust in our marketing messages.

“Tom’s 30-day challenge gives excellent advice to target a single marketing improvement area, determine what is holding you back, find someone who has successfully tackled the same problem and then model their success for 30 days. Well done, Tom!”

Paul D. Guyon,

“Tom Trush has penned an undeniably timely book of strategies for getting ahead in THE most important competitive advantage of the 21st century: trust.”

Charles E. Gaudet II, Author of The Predictable Profits Playbook

“Direct, hard-hitting and authentic are the best words to describe what Tom has done with his new book. Getting attention and trust are the two biggest challenges facing all marketers. Tom has nailed it with this book! He shares effective ways to build trust and connect with others faster and with better results. Get this book now.”

Tony Rubleski. #1 Bestselling Author, Speaker and Consultant

“Wow! My intention was to read a few lines of Tom Trush’s Escape the Expected before I went to bed early. I kept taking notes and brainstorming new ideas. I finished the book in one evening. I stayed up even later and started implementing his principles. I love the short, to-the-point chapters. I am updating my website and will be applying the knowledge he gifted me.”

Wendy Schweifler, Goddess of Health, BOD-E-NOMICS, LLC
Co-author, Your Body is Your Business and YOU are the CEO!

“If you’re fed up with ‘monkey see, monkey do’ marketing, Tom’s third book, Escape the Expected, will really rattle your cage. Your customers are bombarded every day with thousands of messages – all fighting for attention. Tom has uncovered the deceptively simple, secret strategy all marketers need to cut through the clutter and win more business – TRUST.

“What I love about Tom’s book is that it’s practical and actionable. I have a list of new ideas that I’ll plug in to my business this month. If you’re looking to grow your business the right way, by building trust, grab this book and check out now!”

Andy Renk, Marketing Consultant